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  • SURVEYMONKEY

  • TOP PERFORMING PIECES

HOMEPAGE

RE-DESIGNED LAYOUT (TEST)

SurveyMonkey homepage redesign
OBJECTIVE

Redesign the SurveyMonkey homepage in order get higher conversion rates than the control design.

OUTCOME

In an A/B test, the re-design (above) outperformed the previous design (below) by a significant margin of over 5%, leading to higher profits for the company.

PREVIOUS LAYOUT (CONTROL)

SurveyMonkey homepage old design
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SLIDESHARE

2014 MOBILE CONSUMER TRENDS

OBJECTIVE

Promote what one can do with SurveyMonkey by illustrating the data collected with SurveyMonkey's product.

OUTCOME

Within the first 3 weeks of its publishing, this deck received over 27,000 views on Slideshare—making it one of the most viewed presentations put out by SurveyMonkey to date.

OTHER DECKS I'VE ILLUSTRATED

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FACEBOOK ADS

SurveyMonkey incentive GoPro ad on Facebook
SurveyMonkey incentive Amazon ad on Facebook
OBJECTIVE

Create imagery that both promotes SurveyMonkey Contribute's incentive-to-join campaign, and, costs less than $25 to acquire a new member.

OUTCOME

I made these two ads which were so popular that they reduced the cost to acquire a new member down to about $2 to $3.

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WUFOO NEWSLETTER RE-DESIGN

RE-DESIGNED LAYOUT (TEST)

Wufoo email newsletter redesign
OBJECTIVE

For the sake of brand consistency, re-design Wufoo's email newsletter to look more like Wufoo's homepage.

OUTCOME

Borrowing the look and feel of Wufoo's homepage design, I made this layout. (Performance-test results coming soon).

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MOTION GRAPHIC

While this piece wasn't performance tested, I've included it because I like creating motion graphics and would like to make more of them. I was asked to make an animation promoting SurveyMonkey's integration with Google Forms. And here's what I made. The idea behind it is that one can export their Google Forms data to SurveyMonkey in order to use their powerful data analysis tools.