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  • MILO

  • REBRAND

  • CAMPAIGN

OBJECTIVE

Rebrand a non-profit organization, to include: a logo, responsive website, social media pages, advertisements, brochure, and promotional items.

IMPLEMENTATION

I chose the Milo Foundation, an animal rescue and adoption organization, to rebrand because, at the time, it used clip art for the logo, and its website was very busy. And, getting away from the typical appeal to pity, I chose instead an appeal to the joy that pets bring to their owners, because it's much more attractive and much easier to live with.

RESPONSIVE WEBSITE DESIGN

Tablet: Home Screen: Landscape—Milo
Tablet: Adopt Screen: Landscape—Milo
Tablet: Home Screen: Portrait—Milo
Tablet: Adopt Screen: Portrait—Milo
Tablet: Footer Screen: Portrait—Milo
Mobile: Home Screen—Milo
Mobile: Navigation Screen—Milo
Mobile: Adopt Screen—Milo
Mobile: Gallery Screen—Milo

SOCIAL MEDIA PAGES

Facebook Page—Milo
Twitter Page—Milo

ADVERTISEMENTS

Poster—Milo
Poster—Milo
Magazine Advertisement—Milo
Magazine Advertisement—Milo
Magazine Advertisement—Milo
Web Banner Ad—Milo

BROCHURE

Brochure Front Panel—Milo
Brochure Inside Panels—Milo
Brochure Back Panel—Milo

PROMOTIONAL ITEMS

Retractable Dog-Leash—Milo
Women's T-Shirt—Milo
Men's T-Shirt—Milo

LOGO RUFF SKETCHES

Logo Rough Sketches—Milo

LOGO DRAFTS

Logo Drafts—Milo

LOGO TYPE EXPERIMENTATION

Logo Type Study—Milo

LOGO COLOR EXPERIMENTATION

Logo Color Study—Milo